The Kuzainoff Family

The Kuzainoffs are one of the five most dominant families in the Israeli and global diamond industry. After its foundation almost fifty years ago, the family developed its businesses in all the global power centers of the world and expanded its operations into the USA, Belgium, and South Africa.

At home, like in business, the family’s core values are integrity and credibility, mutual respect and philanthropy, Zionism and communal responsibility.

Nurit Kuzainoff led the family’s expention to the housing market in Israel, nearly a decade ago. Since then the Kuzainoffs have been  locating, developing, and promoting real estate projects in Israel in the residential, urban renewal, and commercial sectors.

 The vast experience in business, the service awareness, and the constant aspiration for quality are the markings of the real estate operations cultivated by the family, which benefits from the significant financial strength and intricate, long-term relationships leading banks and capital institutes in Israel and worldwide.


 “Planning Beresheet Tower was a real challenge to me because of the need to innovate, surprise, and invoke admiration. It is located at the highest point in Bavli, and its green and intimate surrounding along with its encompassing skyline led us to plan a Y-shaped tower that maximizes both the urban, the green and the sea’s landscape and makes it a key feature in every  apartment.”


 Architect Rachel Feller is one of Israel’s leading architects. She has been tasked with the planning of numerous icons in Tel Aviv’s residential sector, including Akirov Towers, YOO Towers and Frischman Tower.

 The planning team, led by Feller, shine due to their experience, multiyear professionalism, in-depth thought of the living and residential interface, and above all – their innovation and boldness that make way for the creation of Tel Aviv’s leading architectural icons.

Interior Design

 “We had the opportunity to design all the spaces in the project exactly like we wanted to, create materials and finishes and build a world that is some sort of a secret that is being revealed to the project tenants, granting them a world full of experiences.”


Irma Orenstein – an interior designer with an international reputation and experience is overseeing the interior design efforts of Beresheet Tower’s common spaces.

Orenstein and her team created an elegant and timeless world that combines varied elements, textures, and materials that are being designed and created exclusively for Beresheet.


 “The purchase experience at Beresheet Tower is based first and foremost on being attentive to client needs, understanding them, and providing a rapid, full, and credible response to all of them.”


The sales and marketing team of the project is led by Eyal Hacham, one of the most senior and reputable marketing people in Israel’s residential sector. Hacham was formerly the VP of Marketing & Sales at Africa Israel Residences, part of the team responsible for the success of the HaSavionim brand. Currently, Eyal owns and runs Menivim Company. His company focuses on marketing high-end residential projects in Tel Aviv and Jerusalem.

 His team includes versatile salespeople whose comprehensive knowledge and experience was generated through hundreds of complex real estate transactions with both foreign and Israeli clients.

Legal Assistance

The Aviv Tassa Law Office is among Israel’s most senior and notable real estate and urban renewal law offices. The firm’s extensive professional knowledge and vast experience, along with the recognition it gets, elevate it to the senior status it possesses in this industry and form the core of its excellent reputation.

The office is highly proficient and possesses extensive practical knowledge in all matters concerning real estate, in every aspect, with an emphasis on developing high-end projects, establishing luxury towers and complex deal-making.

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